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Posted on : Wed, 23 September, 2020

Moriarty's Supervalu Fresh Award

Fresh Award for SuperValu Palmerstown!

Moriarty’s SuperValu in Palmerstown has once again been acknowledged for excellence in fresh food retailing. 

The annual awards, which encourage and reward high standards in fresh foods, found that, of the hundreds of major supermarkets and independent stores judged, Moriarty’s SuperValu is truly creative in the presentation, range, sourcing and menu options in the store’s outstanding fresh food departments.

Presented at a gala awards ceremony in the Shelbourne Hotel, in Dublin, Moriarty’s Checkout Best in Fresh Award particularly acknowledged the store’s innovative new fresh food options. 

These include the Moriarty’s Fresh selection of freshly prepared ready meals, and the Moriarty’s Kitchen range of fine foods, which includes gourmet stuffing and delicious oils, chutneys and relishes, all freshly made in store by the SuperValu chef.  

Moriarty’s Fresh from our Butcher, a selection of prepared and marinated seasonal meat dishes, also came in for special mention at the industry awards, as did the fresh bread and cake selection in the scratch bakery, and the attractive new delicatessen counter with its extensive choice in premium cooked meats, cheese, salads and speciality foods. 

A Passion for Fresh

“Fresh food is our passion in Moriarty’s SuperValu, and it is what drives the store, and keeps our loyal customers coming back”, store manager Denis Hogan said at the award ceremony.

“From our fresh flowers and plants, to the extensive range of fruit and veg, our scratch bakery, deli and hot foods, not to mention the outstanding butchers and fresh fish departments, our pure focus is on delicious, healthy, locally sourced foods”, the Palmerstown store manager said.

Commenting on the award, Stephen Wynne-Jones, editor of Checkout, said that Moriarty’s SuperValu in Palmerstown is consistently the one to beat when it comes to innovation and customer service in fresh foods.

“Shoppers told us they look forward to seeing the latest new meal selections, and trying different fresh food offerings from SuperValu Palmerstown.  The commitment to Irish and local suppliers, and the tremendous value for money across all fresh food categories was also evident in the judging”, the Checkout editor said.

The judging process, which includes mystery shoppers and audits by expert panels, not only looks at the food quality, but also measures food hygiene, range, Irish sourcing, staff knowledge, value for money, food preparation and presentation.


Flagship Store

The local supermarket which is over 25 years in business is the Dublin flagship store of the SuperValu group.  Owner Luke Moriarty is committed to continual investment in new store facilities and range, promoting very high standards in the popular store, which is a frequent award winner.  

Congratulating Moriarty’s SuperValu on the latest award, Michael Morgan, managing director of the independent SuperValu group, said the Palmerstown business is a role model for supermarket excellence.

“Moriarty’s SuperValu consistently deliver quality fresh food that shoppers can really trust.  This award is testament to their unwavering commitment to excellence, to highly trained and talented staff, and to top quality locally sourced produce”, the supermarket boss said. 

Moriarty’s SuperValu in Palmerstown has long demonstrated a commitment to local employment and to supporting local suppliers.  75% of everything on SuperValu’s shelves is sourced or produced in Ireland, and the group overall helps sustain almost 30,000 Irish jobs in the farm, food and retail sector.

Founded by Luke Moriarty in 1978, the Palmerstown supermarket currently employs a staff of 220, and over 2,000 local people have worked in Moriarty’s SuperValu in Palmerstown since the store opened twenty-seven years ago.


Moriarty's Supervalu Fresh Award


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